WEST LAFAYETTE, Ind. — A staff of Purdue University researchers within the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management and College of Engineering investigated whether or not Individuals have been keen to placed on their strolling footwear to soak up the sights and sounds at an city vacationer vacation spot.
Within the research, led by HTM PhD pupil Jun Chen and professor Xinran Lehto, the researchers surveyed almost 2,000 U.S. adults to grasp if colourful sidewalks, photos of individuals transferring and even simply the picture of strolling footwear would entice vacationers to skip Uber and hoof it themselves. Mark Lehto, Purdue professor of commercial engineering, additionally participated within the mission.
The analysis, revealed within the April 2023 Tourism Administration journal, discovered these polled could be extra apt to stroll across the metropolis if the paths main them to a museum or historic web site have been clearly marked and adorned. The pictures of individuals strolling or merely of sneakers have been encouraging as effectively, whether or not they have been posted close to the paths or in motels, the mission additionally discovered.
Video of Xinran Lehto discussing this research is on the market to media with an Related Press subscription at https://apvideohub.ap.org/detail/Colorfulsidewalksmovetourists/ddcb4af98bdf437787d7e98ed3320cd8/video?hpSectionId=2293806a10614a0e876a24f1bb66e24a&st=hpsection&mediaType=video&sortBy=arrivaldatetime:desc&dateRange=Anytime&totalCount=68¤tItemNo=0.
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