Robots as highly effective productiveness instruments is a well-accepted idea. Much less-understood, maybe, is the function robots can play in extremely artistic purposes that encourage us to assume in another way about expertise and its potential.
When robots are used outdoors of technical or industrial environments, nevertheless, the necessities are much more demanding than in these conventional purposes. The robots have to be extraordinarily accessible, versatile, user-friendly, and simple to program. For an revolutionary company in Madrid, Spain, Common Robots met all these necessities. And what the designers created with them is gorgeous.
Espadaysantacruz Studio is a hybrid artistic studio that develops interactive and audiovisual experiences primarily based on its steady analysis in digital expertise and storytelling. The company was chartered to create an advert marketing campaign for the Japanese cosmetics firm Shiseido for its new WASO line of skincare merchandise. These merchandise had been impressed by the holistic and pure Japanese meals custom of Washoku, which led to the advert’s underlying idea that, “All issues lovely come from nature.” Shiseido’s shoppers are younger and technically savvy, nevertheless, so the problem was to mix each parts in a compelling quick video.